Brand Guidelines
Fundamentals

Who we are

Brand Defined

The UCLA brand, core mission, key message, brand pillars and personality

Brand Protection

Policies, permissions and approvals to use UCLA logos and marks

Accessibility

Creating an inclusive experience for everyone

EDI

Learn how to reflect UCLA’s vision for equity, diversity and inclusion and avoid EDI messaging pitfalls with our tips and resources.
Identity
How we look and talk
Logos and Marks
Names and Naming

Colors

Typography
Imagery
- Photography and Videography
- Graphic Elements
Copy and Editorial
Application
How to apply brand guidelines across channels
Print

Web
Presentations

Email
Social Media

Video
- Elements and styles
- Best practices
Resources

Resources

Zoom Backgrounds

Our ready-to-use Zoom backgrounds are designed to enhance your virtual meetings and align with UCLA’s branding.

Campaign Assets

Branded print and digital assets to make it easy for you to support and promote our university campaign initiatives.

Canva

Canva for Teams at UCLA offers pre-made, UCLA branded templates designed to maintain overall brand consistency.

Learning

Use these resources for learning new skills and adding to existing knowledge in support of your work with the UCLA brand.

Learning

Use these resources for learning new skills and adding to existing knowledge in support of your work with the UCLA brand.

LinkedIn Learning

UCLA CHR Learning and Organizational Development is pleased to launch LinkedIn Learning to a wider audience, and provide you with just in time, personalized training. LinkedIn Learning is an award-winning industry leader in online training covering a wide range of technical, business, software, and creative topics. Visit the CHR website for more information

SkillShare Classes

SkillShare is an online learning community that offers a wide range of classes in design, business and tech. SkillShare classes allow you to build cutting-edge skills while collaborating with other learners. Take advantage of thousands of free classes and a free month of unlimited access before you decide if you want to sign up for premium access.

Glossary

The Glossary is a downloadable resource designed to help users understand the specific terminology used within the UCLA brand ecosystem. It covers essential definitions and best practices to ensure clear communication and consistency,

Download Glossary (PDF)