Brand Guidelines
Fundamentals

Who we are

Brand Defined

The UCLA brand, core mission, key message, brand pillars and personality

Brand Protection

Policies, permissions and approvals to use UCLA logos and marks

Accessibility

Creating an inclusive experience for everyone

EDI

Learn how to reflect UCLA’s vision for equity, diversity and inclusion and avoid EDI messaging pitfalls with our tips and resources.
Identity
How we look and talk
Logos and Marks
Names and Naming

Colors

Typography
Imagery
- Photography and Videography
- Graphic Elements
Copy and Editorial
Application
How to apply brand guidelines across channels
Print

Web
Presentations

Email
Social Media

Video
- Elements and styles
- Best practices
Resources

Resources

Zoom Backgrounds

Our ready-to-use Zoom backgrounds are designed to enhance your virtual meetings and align with UCLA’s branding.

Campaign Assets

Branded print and digital assets to make it easy for you to support and promote our university campaign initiatives.

Canva

Canva for Teams at UCLA offers pre-made, UCLA branded templates designed to maintain overall brand consistency.

Learning

Use these resources for learning new skills and adding to existing knowledge in support of your work with the UCLA brand.

Web

Digital communication and services are ubiquitous and user expectations are high. Use these resources when creating or updating UCLA websites or developing custom apps to make design and development more efficient, consistent, and professional.

Front of business card, back of business card: option 1, back of business card: option 2, envelope and letterhead.

Design System

a set of styles and components to create on-brand, consistent, accessible digital experiences

CMS Resources

guidance and tools to apply the brand to websites built with the Content Management Systems Wordpress and Drupal

Best Practices

tips to help you create, optimize, manage, and measure content for the web