Campaign Assets
We’ve created a set of branded print and digital assets to make it easy for you to support and promote our university campaign initiatives. These materials are available for download and ready to use in your communications.
We’ve created a set of branded print and digital assets to make it easy for you to support and promote our university campaign initiatives. These materials are available for download and ready to use in your communications.
One UCLA is a collective vision for our university’s future. It synthesizes the voices and aspirations of more than 6,300 UCLA faculty, staff, students and alumni who participated in the UCLA Connects: Listening Exercise in 2025. At its core, One UCLA is about unity. This vision brings the university community together to fulfill our shared purpose and potential and achieve our mission of education, research and service. Our guiding principles: to be connective, impactful and exemplary.
One UCLA comes to life through four flagship initiatives that support the goals of UCLA’s 2023–28 Strategic Plan: UCLA Connects, UCLA Research and Innovation Blueprint, UCLA for Life, and Effective UCLA.
The One UCLA logo represents campuswide unity and is used to support efforts that involve or benefit the entire university community.
To maintain clarity and protect its integrity, this mark is reserved for use by the Chancellor’s Office unless specific permission is granted by UCLA Strategic Communications. Contact brand@stratcomm.ucla.edu
Each flagship initiative includes its own dedicated identity mark. These marks signal alignment with UCLA’s strategic priorities and are not intended to serve as standalone unit or program logos.
UCLA Connects bridges divides and builds connections on our campus, across Los Angeles and around the world. Programs and partnerships under UCLA Connects strengthen the ties that bind us as Bruins and inspire respectful engagement. These include Campus Community Conversations, efforts to combat hate and bigotry, community service partnerships, and cultural and academic programs related to the 2028 Olympic and Paralympic Games.
Examples of Use
The UCLA Connects logo lockup may be used for initiatives and communications related to community building and engagement, including community partnerships and outreach, Olympic cultural events and programs to build dialogue and public discussion.
Usage Rules
The UCLA Connects logo lockup may be used for both internal and external communications. It should appear as a supporting mark and must accompany a UCLA unit logo lockup when used by units across campus. If a project or event involves more than one campus unit, they should be listed in plain text to maintain visual clarity.
This initiative is creating an integrated and collaborative innovation ecosystem across Southern California. By deepening partnerships with industry, philanthropy and governments, UCLA will accelerate discoveries from basic research into commercial applications. The UCLA Research Park is a focal point of the initiative and is anchored by multidisciplinary research centers that advance immunology and immunotherapy and quantum science and engineering.
Examples of Use
The UCLA Connects logo lockup may be used for initiatives and communications related to community building and engagement, including community partnerships and outreach, Olympic cultural events and programs to build dialogue and public discussion.
Usage Rules
The UCLA Research and Innovation Blueprint identity mark is primarily intended for internal use. External usage requires review and approval by emailing brand@stratcomm.ucla.edu. When used by campus partners, it should appear alongside the appropriate UCLA unit logo lockup.
UCLA for Life reimagines the university's educational mission as a lifelong partnership with its students. UCLA will meet the needs of learners wherever they are in their careers and lives, even decades after college graduation. The university is also evolving how education is delivered (pedagogical innovation). This includes improving classroom design, advancing education technology, and creating better ways to teach based on discoveries about how people learn. Finally, UCLA for Life includes efforts to prepare students to be engaged citizens and productive members of society throughout their lives.
Examples of Use
The UCLA for Life logo lockup may be used by units such as the UCLA Teaching & Learning Center, UCLA Extension, and academic programs that support continuing education, professional development, or teaching innovation.
Usage Rules
The UCLA for Life logo lockup may be used for both internal and external communications and should always appear alongside the primary UCLA brand or the appropriate unit logo. If a project or event involves more than one campus unit, they should be listed in plain text to maintain visual clarity. If a department logo lockup is used with the UCLA Connects logo, they must be clearly separated to prevent visual clutter.
Effective UCLA is modernizing the administrative systems that support our academic mission. By unifying and streamlining processes across campus, UCLA is stewarding its resources wisely and positioning the university for long-term strength.
Examples of Use
Usage of this logo lockup must be approved by StratComm.
Usage Rules
The Effective UCLA logo lockup should primarily be used for internal purposes and should appear alongside the primary UCLA brand or appropriate unit logo. External use requires approval from Strategic Communications.
As we begin to roll out the use of these logo lockups, we kindly request that you submit a request before usage by emailing brand@stratcomm.ucla.edu. Please include the specific lockups you are requesting, along with the rationale and background for your selection.
For more information on the One UCLA and flagship initiatives, visit https://strategic-plan.ucla.edu.
Research Powers Progress elevates understanding of UCLA’s research excellence by showing how discovery creates real-world impact. The campaign builds pride and advocacy across campus and beyond, invites audiences to share personal stories connected to UCLA research, and supports engagement and fundraising by demonstrating the relevance and value of research today.
Examples of Use
The campaign is used for research stories and editorial content, social media posts and highlight reels, donor-facing materials related to research funding, public-facing communications about UCLA’s societal impact, marketing for specific research breakthroughs.
Usage Rules
Use the Research Powers Progress logo only when content directly supports the campaign’s narrative or when research impact is the primary focus of the story.
